Privacy Policy

Notice of Privacy Rights of Virginia Residents (see Section 10 below)
Staunton Mall (“Staunton Mall”) welcomes you to its website, (the “Site”). This Privacy Policy describes how Staunton Mall treats information about you that it collects and receives (1) through the Site, (2) through the wireless internet services made available to the public within the Staunton Mall shopping center (the “Wi-Fi Services”), and (3) through third parties or Staunton Mall’s businesses, including, without limitation, offline. The Privacy Policy together with the Terms of Use ( govern your use of the Site and Staunton Mall’s collection and use of your information.

Each time you access, use, or browse the Site, make use of the Wi-Fi Services, provide information to Staunton Mall online or offline, or click on Staunton Mall’s digital advertisements on third party websites or applications, you signify your acceptance of the then-current Privacy Policy. If you do not accept this Privacy Policy, you are not authorized, to access, use or browse the Site, to use the Wi-Fi Services, to provide information to Staunton Mall online or offline, or to click on Staunton Mall’s digital advertisements on third party websites or applications, and must discontinue use of the Site and the Wi-Fi Services immediately.
Should the Privacy Policy be revised, Staunton Mall will post the changes on the Site which will be effective immediately upon posting. Any material changes in the manner that we use personally identifiable information will apply only to information collected thereafter, unless we provide notice or have other communications with you. You can determine when the Privacy Policy was last revised by referring to the “Last Revised” legend at the top of this page.
If you provide your information to Staunton Mall offline, the Privacy Policy applies to Staunton Mall’s collection and use of your information. Staunton Mall also may provide paper copies of the then-current Privacy Policy when it collects information from you offline. In addition to this Privacy Policy, you agree that the following provisions in the Terms of Use ( also govern Staunton Mall’s collection and use of your information collected offline: Sections 1 (Acceptance of the Terms of Use); 7 (Your Indemnity of Staunton Mall); 10 (Disclaimers and Limitation of Liability); 12 (Governing Law and Disputes); and 13 (Miscellaneous).

We may collect personally identifiable information from you, such as non-public information about you that helps Staunton Mall identify you, including, without limitation, first and last name, birth date, email address, home address, telephone number, and other information that is not otherwise publicly available. We also may collect non-personally identifiable information about you, such as information regarding your use of the Site, your IP address, Site usage statistics, time stamps, browsing history, general geographic location, type of device you use to connect to the Site, type of computer operating system you use (e.g., Microsoft Windows, Google Chrome OS or Mac OS), the type of browser you use (e.g., Firefox, Chrome, Internet Explorer, Safari), the domain name of your internet service provider, and whether you click on Staunton Mall’s digital ads. “Non-personally identifiable information” refers to information that does not personally identify the individual to whom the information relates, such as information that is aggregated by Staunton Mall or a third party, or information that is not linked to contact information or other personally identifiable information of an individual. In addition, we may collect information from you, such as your password, preferences and interests, income, education level, ethnicity, marital status, homeowner status, shopping habits, Site usage, age and gender. In the event that such information is maintained in a manner that identifies the name of, or contact information for, the individual to whom such information relates, it will be treated as personally identifiable information; otherwise, such information will treated as non-personally identifiable information,

We may collect personally identifiable information and/or non-personally identifiable information from you when you use the Site or register to receive emails or newsletters, when you use the Wi-Fi Services, and when you participate in any events, promotions, sweepstakes, surveys, questionnaires, or other activities (collectively, “Activities”) that may be offered on the Site or offline. Information collected by Staunton Mall may be stored and processed in the United States in accordance with the laws of the United States, or in other jurisdictions. By using the Site or Wi-Fi Services, or by submitting your personally identifiable information to Staunton Mall online or offline, you expressly consent to the storage and processing of your personally identifiable information in the United States in accordance with the laws of the United States, or in other jurisdictions.
We may obtain personally identifiable and/or non-personally identifiable information from third parties such as the owners or operators of the websites or applications where our advertisements appear, and our affiliates, suppliers, vendors, merchants, licensors, or Activities partners or sponsors, and other sources (e.g., offline records or publicly available information). We may combine personally identifiable information we collect with information that we obtain from the owners or operators of the websites or applications where our advertisements appear, as well as from our affiliates, suppliers, vendors, merchants, licensors, or Activities partners or sponsors, and other sources (e.g., offline records or publicly available information). We will treat any such combined information as personally identifiable information.
Staunton Mall automatically receives and records non-personally identifiable information on our server logs from your browser as well as through other analysis of the Site. We also may collect information using cookies, web beacons, pixels, gifs, tags or other technologies (“Collection Technology”), or through third parties using similar technologies. Collection Technology may operate as a piece of data stored on your browser or device, or may identify, compile, aggregate and/or collect information through other means. When you visit the Site or use the Wi-Fi Services, your web browser may use Collection Technology to better enable you to navigate the Site during your visit and upon your return. You may use the Site even if you choose to reject or delete certain Collection Technology. Collection Technology also may be used by some of the other websites for which a link is placed on the Site. We may combine this non-personally identifiable information with personally identifiable information, and, if so, will treat the combined information as personally identifiable information.
The Site may use Google Analytics, which uses Collection Technology to collect and store anonymous information about you, which may include the non-personally identifiable information described above. You can read Google Analytics’ privacy policy at and Google Analytics Terms of Use at You can opt-out from being tracked by Google Analytics in the future by downloading and installing Google Analytics Opt-out Browser Add-on for your current web browser at
Except as otherwise specified in this Privacy Policy, Staunton Mall does not alter the practices detailed herein based upon your selection of the “Do Not Track” setting or other “opt out” setting or feature that may be offered by your browser; however, Staunton Mall reserves the right to do so in the future.

We may use the information we collect:
• To provide information to third parties that may provide you with personalized content and advertising about their stores, restaurants, Activities, products and services.
• To alert you to new features, terms, Activities, stores, restaurants, products or services.
• To send emails or newsletters, and to provide you with personalized content in the newsletters.
• To monitor and analyze information regarding your browsing and viewing preferences.
• To analyze our users’ demographics and interests.
• To administer Activities.
• To process and respond to your inquiries.
• To improve the Site or the Wi-Fi Services.
• To support or operate the Wi-Fi Services, which may require us to share the information we collect with third-party service providers, contractors, or vendors that are retained by Staunton Mall for such purposes.
• For the purposes for which you provided the information.
• To enforce the Terms of Use of the Site ( or the Wi-Fi Services Agreement.
In addition to the uses discussed above, Staunton Mall may use non-personally identifiable information in any manner so long as Staunton Mall uses such information in its de-identified form. These uses may include, without limitation, uses for Site administration; analysis of website trends and how the Site is used; improving navigation of the Site; analysis of the performance of the Site and diagnosis of problems; improving the services we offer; analysis and developing advertisements and advertising campaigns; and providing you with special offers and promotions and determine the effectiveness of same.

You authorize Staunton Mall to transmit email to you to respond to your communications and administer Activities. If you participate in Activities, you agree that Staunton Mall is authorized to contact prospective winners by telephone, send information, documents and prizes to you by email or postal mail, and publish the names of prize winners; see applicable rules for more details. Unsubscribe instructions are included in each promotional email from Staunton Mall. Please note that such requests may take up to ten (10) days to become effective. You may not opt out of receiving communications regarding your dealings with Staunton Mall, the Wi-Fi Services, or the Site or technical information about the same.

Staunton Mall may disclose the information it collects about you: (i) to affiliates, merchants, licensors, Activities partners or sponsors, and other third parties for their own direct marketing purposes, such as to provide information to you about their stores, restaurants, Activities, products, services and other important information; (ii) to third parties to provide analytics for advertising purposes or to confirm or update information provided by you; (iii) to suppliers, vendors and others who help Staunton Mall provide services to you, such as outsourcing one or more of the functions described in this Privacy Policy; (iv) to third parties in the event of any reorganization, merger, sale, joint venture, assignment, transfer or disposition of all or any portion of Staunton Mall’s business or operations (including without limitation in connection with bankruptcy or any similar proceedings); or (v) as otherwise authorized by you.
We also may share your information in response to a subpoena, legal order or official request, when we believe you have acted in violation of the Terms of Use, to investigate, prevent or take action regarding suspected illegal activities, fraud or potential threats, or exercise legal rights or defend against claims, when we believe that doing so may protect your safety or the safety of Staunton Mall or others, or as otherwise permitted or required by law.
We also may use and share non-personally identifiable information with third parties. Additionally, we may take personally identifiable information and de-identify it and share it in a de-identified or aggregated form with advertisers, business partners, and/or third parties in order to analyze usage of the Site or Wi-Fi Services; perform services on our Site or others’ sites or relating to the Wi-Fi Services; improve our services; improve our user experience; or for similar purposes. We will not re-identify such data and we will ask our contracting parties to agree to keep the data in its de-identified form.

The Site and Wi-Fi Services are not directed toward children under 13 years of age nor does Staunton Mall knowingly collect information from children under age 13 on the Site, through the Wi-Fi Services or offline. If you are under 13, you are not permitted to register for emails or newsletters or to otherwise submit any personally identifiable information to Staunton Mall. If you provide information to Staunton Mall through the Site or Wi-Fi Services, you represent that you are 13 years of age or older. If you are between 13 and 17 years of age, when you visit, browse, use, or submit personally identifiable information to the Site or through the Wi-Fi Services, you represent that you have the permission of a parent or guardian to do so and who agrees to this Privacy Policy on your behalf. If you are a parent or guardian and believe Staunton Mall may have inadvertently collected personally identifiable information from your child, please notify Staunton Mall immediately by sending an email to detailing the basis of your belief and your request.

Staunton Mall uses reasonable administrative, physical and electronic security measures to protect against the loss, misuse and alteration of personally identifiable information. No transmission of data over the internet is guaranteed to be completely secure. It may be possible for third parties not under the control of Staunton Mall to intercept or access transmissions or private communications unlawfully. While we strive to protect personally identifiable information, neither Staunton Mall nor our service providers can ensure or warrant the security of any information you transmit to us over the internet. Any such transmission is at your own risk.

You are responsible for keeping your information current. You may update your information by contacting us at We will use reasonable efforts to process any change you make; provided, however, that requests to delete information are subject to Staunton Mall’s internal reporting, processing and retention policies and all applicable legal obligations.

If you are a Virginia resident and have provided personal information to Staunton Mall, you are entitled by law to request certain information regarding any disclosure that may have been made by Staunton Mall to third parties of personally identifiable information for their direct marketing purposes. To make such a request, send an email to, specifying that you seek your “Virginia Customer Choice Privacy Notice.” Please allow thirty (30) days for a response. Staunton Mall is required to respond to only one request per customer each year, and is not required to respond to requests made by means other than through the above email address.
We will not share your personally identifiable information with third parties for their direct marketing purposes if you request that we do not do so. You may make such a request by sending us an email at
When contacting us, please indicate your name, address, email address, and what personally identifiable information you do not want us to share with third parties for their direct marketing purposes. Please note that there is no charge for controlling the sharing of your personally identifiable information or for processing this request.

You may have the opportunity to follow links on the Site to other sites that may be of interest to you. Staunton Mall endeavors to only link to reputable organizations. Because other sites may not be hosted or controlled by Staunton Mall, we are not responsible for the privacy practices of those sites or the content provided thereon. Therefore, the privacy policies with respect to other sites may differ from those applicable to the Site. We encourage you to review the privacy policies of each other site. This Privacy Policy only applies to information collected and maintained by Staunton Mall.

If you have any questions or concerns regarding this Privacy Policy, please contact us at

Dec 1, 2014 | Posted by | Comments Off on Privacy Policy
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